A product catalog is a detailed list of the inventory of a store. This catalog contains all the data related to the products which include product images, descriptions, specifications, price etc.
The product catalog data is viewed by customers before making a purchasing decision. Therefore, it’s important to maintain proper processes for keeping this data updated, ensuring consistency in the data, improving on its quality, making it easily accessible to potential customers regardless of the device it is being viewed on etc. This entire process is known as product catalog management.
Managing the product catalog is an important task for any store owner, be it online or offline. However, it becomes really challenging if you have a large product database. The following article has a detailed explanation on these challenges and effective ways on how to overcome them. Take a look.